Late 19th/Early 20th Century
Addiction as Disease
TT, August 17, 1899, p. 18, Fig. 6.1
The advertisement pages of Town Topics are filled with ads for rehabilitation facilities and supposed cures for addiction. One of the most infamous ones is the Keeley Cure (also known as the Gold Cure), whereby patients are injected with a tincture including “Double Chloride of Gold” to rid themselves of their addiction (Fig. 6.1). The use of “gold” was a brilliant marketing move on Keeley’s part, as the term and substance encapsulate a promise of authenticity and delivery—something which consumers desire (Hickman 1290f).

TT, June 20, 1895, unpaginated, Fig. 6.2
Not only Keeley’s, but countless other advertisements promise addicts to be “painlessly and permanently cured” (Fig. 6.2). These advertisements for remedies play a big role in making the problem of drug addiction a widely known topic (Hickman 1289).

TT, December 6, 1900, unpaginated, Fig. 6.3
Starting in the 1880s, “addiction” becomes the main term used to describe the opium habit and doctors declare it a disease (Hickman 1284).
Commissioner Davis Cleans Up
Fig. 11.1
New York City Correction Commissioner Katharine Davis, who is the first woman to head a New York municipal agency, seems to Town Topics writers to be the perfect person to undermine drug traffic in the city.

TT, June 25, 1914, p. 12, Fig. 11.2
The magazine praises the Commissioner for her work, which is seen as superior to that of any of her male predecessors (Fig. 11.2).

TT, July 16, 1914, p. 11, Fig. 11.3
Still, Davis’s efforts are powerless against the unregulated supply of drugs readily available to the city’s many consumers (Fig. 11.3).
A Conservative’s nightmare
TT, March 22, 1923, p. 6, Fig. 8.1
Not only New York City’s society is embroiled in opium-induced scandal: even some of the most conservative communities in the country come into contact with the drug. Be it a young socialite who entertains her guests with the “pipe of dreams” or a “young matron” from an influential conservative family who has succumbed to the habit—no community seems to be immune to the drugs influence (Fig. 8.1, 8.2).


TT, July 3, 1919, p. 5, Fig. 8.2