A divisive topic throughout the 19th and 20th century, the habitual use of opium was as much discussed in New York City, NY, high society as it was anywhere else. Be it in advertisements for rehabilitation facilities, theater reviews, short stories and poems, or scandals involving the drug—opium is mentioned on Town Topics’ pages again and again. Whereas the use of morphine or opium is seen as rather amusing in earlier issues of the magazine, efforts of federal legislation of narcotics and the further recognition of addiction as a disease mark a change in its description from the end of the 19th century onwards. Yet, after the Harrison Narcotic Act gets passed in 1914 (Hickman 1270), there is a noticeable change in the way opium is covered in Town Topics: no longer as widespread a drug, ‘the poppy’ becomes a sort-of glorified aesthetic symbol of nefarious days gone by. The following timeline demonstrates the history and social perception of the drug, specifically in 19th- and 20th-century America and as described in Town Topics, illustrating the social climate which allowed it to flourish and ultimately be penalized.

Fig. 1
Described as the ‘joy plant’ by Sumerians, the opium poppy (papaver somniferum) has been cultivated for centuries and is widely regarded as humanity’s first drug. Opium gets gradually introduced throughout the world: in Egypt, Greece, Persia, India, and China. As the poppy’s seeds are spread, so is its varying usage: dissolved in alcohol under the name laudanum, smoked through a pipe or taken as pills (Crandall 55). A “sleep-inducing alkaloid” from the opium poppy’s latex is isolated in the early 1800s and the resulting drug morphine is hailed as a medicinal wonder (57).
Throughout the decades, the highly addictive drug has managed to transform in the public’s eye from simple household remedy to a dangerous drug needing to be prohibited (Aurin 415f). The invention of the hypodermic needle in the 1840s made narcotic use even more dangerous and seductive for users (Hickman 1276, 1278f).

Fig. 2
Even though the Chinese Qing Dynasty had banned opium trade in 1729, around 15% of the opium produced in British India was imported to China. Two wars resulted from the question of whether the Qing Dynasty should be allowed to prohibit the sale of opium in its own country. The second war between the Qing Dynasty and the allied forces of Britain and France, which was won by the latter, resulted in the Chinese legalization of opium (Crandall 56f).
Before the wars, traders from the United States of America (USA) smuggle opium en masse - although the US government officially disapproves. When the wars hit, however, American merchants refrain from further involvement in the opium trade (Aurin 428).
Fig. 3.1
Smoking opium is a complex process that is explained thoroughly in an 1881 article by physician H.H. Kane in Harper’s Weekly. The doctor describes the process of preparing the pipe, the varying quality of opium and accessories, and the process of smoking in detail:
“Having the necessary articles and opium brought to him by the keeper of the joint, the smoker settles himself comfortably upon his side, takes up a little of the treacle-like opium which is brought to him in a small clam shell, upon a long steel needle, or yen hanck, and holding it above the flame of the lamp, watches it bubble and swell to eight or ten times its original size. In doing so it loses its inky hue, becomes of a bright golden brown color, and gives off a creamy odor, much admired by old smokers. . . . The opium pipe is called by the Chinese the yen tsiang, or opium pistol. . . . The other articles necessary to complete a smoker’s outfit are: a box of buffalo horn (hop toy) to hold the opium; a long needle (yen hanck), on the end of which the opium is taken up, ‘cooked,’ and fixed upon the bowl; a small glass lamp, with a perforated bell-shaped glass cover, and in which sweet or nut oil is burned; a pair of scissors for trimming the wick; straight and curved knives for cleaning the needle and bowl; a sponge to clean and cool the surface of the bowl; a box for the ash, or yen tshi; and two trays, the one smaller than the other, on which all these articles rest” (Kane, emphasis in original).

Town Topics (TT), January 18, 1917, p. 15, Fig. 3.2
A couple decades later, electric opium layouts are seemingly en vogue when a musical actress’s new treasure is mentioned in Town Topics’ “Saunterings” (Fig. 3.2). During the 1910s and 1920s, opium use through means of smoking becomes somewhat of a status symbol, something that only people like this aforementioned actress can afford (Keire 810).

TT, November 21, 1889, p. 15, Fig. 4.1
Opium and its derivates were a common theme in satirical articles and jokes published in Town Topics, such as this schedule of a morphine addicted society girl (Fig. 4.1). Similarly, morphine is jokingly considered a drug "of the future" (Fig. 4.2).

TT, October 27, 1887, p. 14, Fig. 4.2

Fig. 5.1
Opium dens, where all kinds of people gather to smoke together, can be found all across the world. In the USA, the San Francisco, CA, dens are especially infamous, while the New York City dens were described as less extravagant in Harper’s Weekly.
“The principal places in this city where opium is smoked are in Mott, Pell, and Park streets. There is one in Chrystie Street, one in Twenty-third Street, and several in Fourth and Second avenues. Besides these, there are private rooms where a few friends, having provided themselves with a full outfit, smoke in secrecy, and a number of Chinese laundries where a few Americans smoke. All of these places, except the one in Twenty-third Street, which is presided over by a white woman and her two daughters, and the private rooms, are kept by Chinamen. These places are, as a rule, in the basement, and consist of a small, low-ceilinged room, guiltless of all furniture save long wooden bunks, about four feet in width, made of board and covered with matting. There is usually but one tier, raised about two feet from the floor. A long narrow board, sometimes beveled, running along the wall just above the bunk, or small stools covered with cloth, serve as pillows, or, more properly, head-rests, for the smokers” (Kane).
Fig. 5.2

TT, August 17, 1899, p. 18, Fig. 6.1
The advertisement pages of Town Topics are filled with ads for rehabilitation facilities and supposed cures for addiction. One of the most infamous ones is the Keeley Cure (also known as the Gold Cure), whereby patients are injected with a tincture including “Double Chloride of Gold” to rid themselves of their addiction (Fig. 6.1). The use of “gold” was a brilliant marketing move on Keeley’s part, as the term and substance encapsulate a promise of authenticity and delivery—something which consumers desire (Hickman 1290f).

TT, June 20, 1895, unpaginated, Fig. 6.2
Not only Keeley’s, but countless other advertisements promise addicts to be “painlessly and permanently cured” (Fig. 6.2). These advertisements for remedies play a big role in making the problem of drug addiction a widely known topic (Hickman 1289).

TT, December 6, 1900, unpaginated, Fig. 6.3
Starting in the 1880s, “addiction” becomes the main term used to describe the opium habit and doctors declare it a disease (Hickman 1284).

TT, January 3, 1889, p. 7, Fig. 7.1
Many of the scandalous stories on Town Topics’ pages are based on opium consumption. Be it a private smoking den which is frequented by a high-profile clientele, a wealthy matron who has succumbed to the poppy’s splendor, or a young couple on an out-of-control night out (Fig. 7.1, 7.2, 7.3).


TT, July 19, 1888, p. 1, Fig. 7.2
Though the magazine reports all sorts of gossip on the topic of opium use and addiction, there seems to be a slight tonal difference made between stories of recreational use by adventurous youngsters and those of often older subjects, who are considered victims of the habit.


TT, January 3, 1895, p. 8, Fig. 7.3
It is notable that a lot of the addiction stories covered in Town Topics reflect the “perceived femininity of addiction” that prevailed in the late 19th century (Keire 809). Specifically, the figure of the middle-class matron is considered the typical addict during this time (ibd.).

TT, April 10, 1913, p. 13, Fig. 9
This article assumes that indulging in opium for relaxation will no longer be possible in the near future (fig. 9). Although opium and its derivates will stay available, this nostalgic impression of the drug seems to foreshadow later artistic engagement with the drug.
Even though the era of opium smoking continues, the drug becomes pricier in the 1910s and 20s, turning its consumption into an indicator of class (Keire 810).

TT, December 11, 1913, p. 11, Fig. 10
Sometimes not even true love can defy drug addiction. Such is the fate of this formerly renowned “love match” who have filed for divorce not even two years after their wedding (Fig. 10).

Fig. 11.1
New York City Correction Commissioner Katharine Davis, who is the first woman to head a New York municipal agency, seems to Town Topics writers to be the perfect person to undermine drug traffic in the city.

TT, June 25, 1914, p. 12, Fig. 11.2
The magazine praises the Commissioner for her work, which is seen as superior to that of any of her male predecessors (Fig. 11.2).

TT, July 16, 1914, p. 11, Fig. 11.3
Still, Davis’s efforts are powerless against the unregulated supply of drugs readily available to the city’s many consumers (Fig. 11.3).

TT, March 4, 1915, p. 12, Fig. 12
The 1914 Harrison Narcotic Act aims to control drug usage by limiting access to them to only medical personnel and patients with the proper prescriptions (Hickman 1270). Town Topics looks skeptically upon the new law and doubts its effectiveness.
The law was a result of federal recognition that “local and state-level regulations were not adequate to the task of controlling [drugs]” (Gabriel 336).

TT, March 22, 1923, p. 6, Fig. 8.1
Not only New York City’s society is embroiled in opium-induced scandal: even some of the most conservative communities in the country come into contact with the drug. Be it a young socialite who entertains her guests with the “pipe of dreams” or a “young matron” from an influential conservative family who has succumbed to the habit—no community seems to be immune to the drugs influence (Fig. 8.1, 8.2).


TT, July 3, 1919, p. 5, Fig. 8.2

TT, April 29, 1915, p. 9, Fig. 13.1
In the media, opium is now viewed as an exotic, strange and aesthetic feature to embellish plays, movies and stories.

TT, July 5, 1923, p.17, Fig. 13.2
The thematic inclusion of the drug in theatre plays and books lends them a dangerous and captivating quality that seemingly entices audiences.
Reflection
Throughout its run, opium is discussed in Town Topics time and again. Even though the magazine is marketed to a more middle- and upper-class clientele, the coverage of the drug reflects a shift in perception in culture as a whole and captures a certain zeitgeist. Reading the magazine with a focus on mentions of opium and its derivates is like a journey through a good 50 years’ worth of the American mentality on drugs. Be it a literal illustration of how addiction-cure advertising on a large scale made the problem known to the general public, capturing the common sentiment on the effectiveness of drug regulation, or a display of the slow fade-out of a formerly popular narcotic into an aesthetic. The magazine therefore manages, unwittingly, to be a paradigm for narcotics discourse in the late-19th- and early-20th-century USA. It reflects actual public opinions rather than official government stances, which makes it an important contemporary testimony.
By Paula Gillmann. I want to thank the anonymous reviewer for their helpful feedback, and Philipp Rehbock for their editorial support.
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